A familiar voice returns to Warrior sports

Jerry Lowery has spent decades investing in White County's students—first as a coach and educater, then as an administrator, and now, he's returning to a familiar role that will once again connect Warrior fans with the teams they love.

This fall, Lowery is joining Main Street Media as the Voice of the Warriors, calling White County High School football on 92.7 YERT FM. The local station has long been a staple for Warrior fans, broadcasting football and both boys and girls basketball throughout the regular season and into the postseason. This year, that coverage is expected to grow even further with the addition of flag football, baseball and softball.

While this marks Lowery's debut as the Voice of the Warriors on 92.7 YERT FM, it isn't his first time behind a microphone. Years before livestreams became commonplace, Lowery helped bring White County athletics into homes across the community through broadcasts on Ben Lomand Television. Now, he's returning to a role he has always enjoyed.

"Broadcasting Warrior athletics has been one of the most enjoyable experiences of my career," Lowery said. "I'm grateful for the opportunity to once again be behind the microphone, and I look forward to another season of sharing the excitement of White County sports with our community."

But for Lowery, broadcasting has never been simply about announcing scores or statistics.

"Calling a game is about much more than describing the score—it's about telling the story of the game," he said. "When you're broadcasting on radio without video, your responsibility is to paint such a vivid picture that listeners can visualize every play as it happens."

That passion for connecting fans with Warrior athletics has been part of Lowery's vision for years.

Years before White County High School's Warrior Media program existed, Lowery had a vision of bringing Warrior athletics into the homes of fans who couldn't make it to the stadium or gym.

"I believed that everyone should have the opportunity to experience our football and basketball games, even if they couldn't be in the stands," he said.

That vision led him to Ben Lomand, where he met with Karen Wilson, Tammy Vinson and Kelvin Bond to explore the possibility of broadcasting White County sporting events. Ben Lomand Television agreed to provide the equipment and technical support while Lowery handled the play-by-play.

"Every game day was an adventure," Lowery said. "Kelvin would arrive early, and we would unload equipment, run cables, troubleshoot connections and do whatever it took to get the broadcast on the air. There were plenty of obstacles along the way, but we were determined to make it work."

Looking back, Lowery believes those early broadcasts helped lay the foundation for today's Warrior Media program, giving students valuable hands-on broadcasting experience while continuing to connect fans with White County athletics.

"It has become a tremendous asset for our schools and our community," he said. "It gives students valuable real-world experience while providing first-class coverage of Warrior athletics."

As he returns to the broadcast booth with Main Street Media and 92.7 YERT FM, Lowery says his goal remains the same as it was years ago: making sure every Warrior fan has a chance to follow White County athletics.

"White County and Sparta have one of the most passionate fan bases anywhere," Lowery said. "Our supporters travel well, fill the stands, and provide incredible encouragement to our student-athletes. When work, health, distance or other commitments prevent someone from attending a game, it's meaningful to know they can still be part of the experience from wherever they are."

This fall, that experience will once again be delivered through Lowery's voice as he brings every touchdown, buzzer-beater and memorable moment to listeners across White County and beyond.