Sparta Heating and Air Conditioning, Inc. has helped keep homes and businesses throughout White County comfortable through every season for decades. Located at 999 Smithville Hwy., the family-owned company specializes in residential and commercial heating and air conditioning, along with installation, maintenance, and repair services.

To Maria Perez, food is more than something to put on a plate it is a way to share the traditions and flavors she grew up with. That idea became the foundation for La Norteña Food Truck, a mobile Mexican food business that has been serving the Sparta community since

After nearly two years, Cassidy Keen’s small baking hobby has grown into something much bigger at Cass’s Little Bakery. Since first starting Keen has been owning and operating the business from her home, Keen is now preparing to open a storefront in Sparta, giving customers a new place

Growing from a college idea into a locally recognized jewelry brand, The Cowpoke Collection has been creating handcrafted and curated jewelry and accessories since 2021. Owned and operated by Sparta native Emilee Scott, the business offers necklaces, bracelets, rings, earrings, personalized pieces, and custom hand-stamped jewelry, with an emphasis